The last question I was asked on the panel at the New York Wedding Workshop was about the gotchas to avoid in hiring a photographer. In general, I think the most important thing goes back to my first answer, which is to look at the portfolio in light of what you want and relative to your wedding. Especially if you’re looking at a slideshow instead of just one wedding (though I recommend seeing at least 100 pictures from one wedding), since slideshows tend to highlight the best work, and not necessarily the most representative shots and common locations.
Take for example the Boathouse and Gotham Hall. I’ve seen very nice events in both locations, but the look is worlds apart. Without custom lighting, the interior of the Boathouse is dim, warm-hued, and fairly even in light distribution with a modest ceiling height. Lighting in Gotham Hall is specular, bright, and dramatic with a very high ceiling. To make the most of each situation requires a different set of techniques, and to see samples from one is not to see samples from the other. So, while a picture shot at Capitale might give you a good idea about how pictures would look in Gotham Hall, for the Boathouse, you’d want to see a location that was smaller and more intimate.
Gotham Hall (images by 5 West Studios)


The Central Park Boathouse (images by 5 West Studios)


Another good thing to do is to consider specifics and not just how good the pictures look in general terms. For example, instead of looking to see that a picture is appealing, try to identify what elements you like. Is it the use of light? The composition? The colors? Ask yourself whether the pictures tell a strong story. Storytelling is an essential part of the day, and not all sets of shots tell the story the same. See if you get a feel for the atmosphere, that the emotions are captured all throughout the day and not just in one or two key moments, and whether the pictures give insight into why people are reacting the way they are.
Finally, and on a wholly different note, make sure your photographer provides the services you need. Naturally, this includes the scope of what he or she shoots during the day, but also see what they offer by way of options and support. Are there albums? What is the process like? How does printing work? Is there help after the wedding? You don’t necessarily need a lot of support, so this isn’t to say that your photographer needs to offer everything under the sun, but if you feel that you will need certain things, find out what’s available.

