For years, I’ve been answering questions from lists on the Web about megapixels, insurance, back-up equipment, and such. Some of the questions are pretty useful, but in general, I’ve felt that there wasn’t enough emphasis on the photography itself, leading me to wonder what would I ask if it were me. Below, you’ll find my 6 essential questions, as well as a list of links to some of the more general questions people suggest. The one on Wedding Bee is pretty good.
I’ve seen a lot of photographers work from behind-the-scenes, and there are some big differences in working style and general approach, so I focused my questions on things that might help to reveal some of these differences. Rather than provide a comprehensive set of questions, which you can easily find elsewhere, I focused on the picture taking process and creating questions that reward thought out answers.
1. What differentiates your photography from others?
I think this one is the most important thing to know. While not every person has a style or look that is so unique that no one can replicate it, every photographer should have an opinion about his or her own work, as well as where they stand in the industry. A photographer should know what they’re going for and why they shoot. A good answer will reveal depth and give you insight into how different situations are handled. You want to know that the person you hire has thought things through and that they’re knowledgeable about the subject matter as a whole. Are documentary moments better than set-up shots? Or is it the other way around? Either way, make sure you find out why the photographer feels the way they do.
2. What differentiates your business from others?
This one is harder to answer, because most people don’t know exactly how other businesses operate. What’s important here is that you get a good sense about the general process, about responsiveness, and about the way things are done. How does the photographer see themselves? Is service and support an important component of the process, or is it more about the delivery of a set of files? You’ll also want to think about what type of person you are, as well. There are some people who can have an email not answered for a week without caring, while others will go stir crazy if they don’t hear back in a day. In all cases, you want to know that the photographer cares about the results they provide and that you matter to them.
3. In what area would you most want to improve your photography?
This one is a hard question to ask someone, and I know most people wouldn’t ask it. It smacks of an interview, but if you can find a good way to fold it into the conversation, it can be pretty effective. In fact, I do ask this when I interview photographers interested in working with me, and I find it very revealing. Very frequently, it tells me a lot about a person’s sense of self-awareness, their dedication, and how much they actually know. It can also give you a good idea about a person’s personality.
4. What would you consider to be your signature picture? How would you describe your style of photography?
This is essentially a reiteration of question 1, but most people will answer it differently, and it will help you visualize what and understand what is meaningful to the photographer. One of the things that makes finding a photographer so hard is that it’s very hard to know if the work you see represents their best or their average pictures. When you see a great posed shot, it’s natural to assume that all posed shots will be just as good. Similarly, upon seeing a powerful photojournalistic image, it’s a natural assumption that someone is capable of taking hundreds more. However, the reality is that there are pictures that are the tips of the iceberg, and there are the pictures that are just the tip without the iceberg. If someone shoots 40 weddings a year, they’re generating from 40,000 to 120,000 images a year. By sheer volume, there are probably going to be some great poses and great moments. But if you’re looking for photojournalism, you want to know if the majority of the shots will be this way, and not just the few best. If you’re looking for traditional photography, you want to know that your photographer has a great understanding of light, body language, and how to adjust in different locations and times of day. In all cases, your photographer should be versatile enough to generate the type of shots they show you in varying conditions, and not just the favorable ones.
5. How much do you guide couples and set-up your images during the day?
This is another thing a lot of people aren’t aware of, but there are big differences in how people achieve the same results. It’s important to find out how your photographer creates his or her images. Are they manufactured or spontaneous? Are they done quickly or slowly? There’s no right way to make a picture. Fine art photography has long standing traditions of crafted images, while photojournalism is largely about found moments, but you should know what to expect. Giving a list of a “candid” shots to a photojournalist makes no sense. You’re hiring them for their unique ability to see into a situation and tell a story, which you can’t do in a pre-scripted fashion. Similarly, if you’re looking for someone who heavily emphasizes “crafted” scenes, you should expect that they will take more time to prepare, and that there may not be as much pure documentation during the day. No less important is the effect your photographer will have on your wedding day. Some photographers provide no guidance or information. They simply capture what happens and leave the rest to you. Others will tell you where to be and what to do every part of the day. If you’re looking for one approach and you get the other, it can be frustrating, so make sure to find out ahead of time about their methodology.
6. What are you looking for in your portraits and formals? How long does the photoshoot last?
I refer to the photoshoot as the part of the day where you take the portraits and bridal party shots. Sometimes, it includes the formals (the group shots), as well, but not always. Some couples are looking for a carefree event where they can relax and spend time with family and friends. Others are looking for a lavish affair, with each detail scripted and executed to perfection. The nature of your portraits and formals should fit with your model for the wedding in general. Whether you’re looking for off-the-cuff whimsy, cool and casual, or personal and intimate, make sure your photographer is on board. And this isn’t limited to just style. I’ve seen some photographers who do their shoots in 30-minutes and others who take 3 hours. Whether 3 hours is pampering or agonizing is up to you, but find out what you’re going to get.
Most photographers have very distinct working styles and preferences, and they run much deeper than you’ll see, even when viewing an entire wedding. This is doubly true if you just look at a set of highlights, so it is important to find out what they stand for and how the accomplish things. There are probably several people who can do a good job for you, so even if no one has the perfect answers, that doesn’t mean you don’t have a good match. But if things are too far off from what you’re looking for, proceed cautiously. You want to hire people for their strengths and not worry about covering up their limitations.
Some online lists:
weddings.about.com>
www.realsimple.com>
www.weddingbee.com>
www.herecomestheguide.com>
www.americanchronicle.com>
www.weddingfanatic.com>